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Electrodermal Activity

Electrodermal Activity Data Type: Electrical Skin Conductance Stationary Capability: Various Suppliers Electrodermal activity (EDA) is an electrical signal produced by changes in the skin's electrical resistance and conductance as the function of the skin's sweat glands changes. It is used to measure the level of arousal. Electrodermal activity is closely related to emotions, arousal and…
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Electroencephalogram (EEG)

Electroencephalogram (EEG) Data Type: Brain activity Stationary Capability: Brain Products 64 Channel Electroencephalography (EEG) is an electrophysiological monitoring method to record electrical activity of the brain. EEG measures voltage fluctuations resulting from ionic currents within the neurons of the brain. Different wavelengths from different brain regions contain different psychological information. Brain Intelligence uses Brain Products…
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Eye Tracking

Eye Tracking Data Type: Visual attention Stationary Capability: Tobii Pro TX300 Mobile Capability: SMI ETG2W   Eye tracking is the process of measuring either the point of gaze (where one is looking) or the motion of an eye relative to the head. Use eye tracking to record consumers eye movement and gaze to understand: Where did…
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Advantages Of Neuroscience Research

Objective Neuroscience research does not depend on the consumer's verbal ability or willingness to share. It measures consumer's physiological activity directly. Comprehensive Neuroscience technology records the whole brain activation so that it can illustrate comprehensive psychological activity. Sensitive Neuroscience technology measures physiological change down to the millisecond, capturing the conscience and unconscious psychological activity.
Research Methodology